The American Market Alchemist
Welcome to the American Market Alchemist: Helping European entrepreneurs create gold in the American market, a podcast dedicated to bridging the Atlantic divide for European entrepreneurs and small businesses eager to expand their horizons and capture the lucrative American market.
In this podcast, we embark on a journey to decode the complexities, opportunities, and strategies essential for European enterprises aiming to thrive in the dynamic and diverse U.S. market landscape.
Each episode of American Market Alchemist is crafted to provide you with actionable insights, firsthand success stories, and advice from both experts in the U.S. market those who have successfully navigated the path from Europe to America.
You'll get in-depth interviews with business leaders, entrepreneurs, marketing gurus, and experts who share their wisdom, challenges, and the secrets behind their success in the American market.
We'll cover a variety of key topics, from cultural nuances to marketing strategies, customer psychology, and networking tactics that are essential for any European company seeking to establish a first foothold or expand their presence in America.
Whether you're a tech startup looking to disrupt the Silicon Valley scene, a fashion brand aiming to make a statement in New York's bustling streets, or a food and beverage company hoping to tantalize the taste buds of Americans, 'American Market Alchemist' is your go-to resource.
Join us as we uncover the goldmine of opportunities waiting for European businesses in the U.S.
Your adventure begins now!
The American Market Alchemist
Mastering the 1:1 Business Pitch: Why Less is More
Before we start:
Save your spot for my masterclass on social pitching: How to answer "What do you do?" with a game-changing social pitch.
It's Monday May 20, 2024
Details and sign-up at https://www.christinarebuffetcourses.fr/masterclass-social-pitch
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Now, let's talk about the importance of tailoring your pitch to the context of a one-to-one meeting.
Those attention-grabbing openers, often recommended for "great pitches", can actually create a disconnect in a one-to-one setting.
Instead, engage in a dialogue with the potential client, ask questions, and listen to their perspective.
By building rapport and trust, you can then deliver a more conversational and tailored pitch.
Not all pitches are created equal and that the key to a successful pitch is considering the context and objective of the interaction.
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Every Thursday, I publish “The American Market Alchemist Newsletter”, with practical advice to help foreign entrepreneurs & businesses rise up, stand out, and scale their impact in the US market.
👉 If that interests you, sign up at https://www.christinarebuffetcourses.fr/american-market-alchemist
🎥 Find the video version of this episode on my YouTube channel: https://www.youtube.com/c/BusinessEnglishwithChristina
🤝 You can connect with me on LinkedIn for (almost) daily posts on the topic: https://www.linkedin.com/in/christinarebuffetbroadus/
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