The American Market Alchemist
Welcome to the American Market Alchemist: Helping European entrepreneurs create gold in the American market, a podcast dedicated to bridging the Atlantic divide for European entrepreneurs and small businesses eager to expand their horizons and capture the lucrative American market.
In this podcast, we embark on a journey to decode the complexities, opportunities, and strategies essential for European enterprises aiming to thrive in the dynamic and diverse U.S. market landscape.
Each episode of American Market Alchemist is crafted to provide you with actionable insights, firsthand success stories, and advice from both experts in the U.S. market those who have successfully navigated the path from Europe to America.
You'll get in-depth interviews with business leaders, entrepreneurs, marketing gurus, and experts who share their wisdom, challenges, and the secrets behind their success in the American market.
We'll cover a variety of key topics, from cultural nuances to marketing strategies, customer psychology, and networking tactics that are essential for any European company seeking to establish a first foothold or expand their presence in America.
Whether you're a tech startup looking to disrupt the Silicon Valley scene, a fashion brand aiming to make a statement in New York's bustling streets, or a food and beverage company hoping to tantalize the taste buds of Americans, 'American Market Alchemist' is your go-to resource.
Join us as we uncover the goldmine of opportunities waiting for European businesses in the U.S.
Your adventure begins now!
The American Market Alchemist
The Importance of ROI in Selling AI Solutions to Americans: Interview with Franziska Kirschner of Intropy AI
Franziska Kirschner is British, and co-founder and CEO of Intropy AI.
I was thrilled to invite her onto my podcast to talk about the cultural differences of doing business in the US vs. UK vs. Europe.
I was also particularly interested in how she went from being a physicist to working in AI for scrapyards! You'll hear, it was a single meeting in the US led to a huge change in the direction her business took.
She discusses the challenges and opportunities of working with traditional industries in the US compared to several other European countries, and the differences in attitidues to AI.
As for selling to Americans, she shares that it's all about focusing on ROI, no matter what the industry.
Franziska emphasizes the value of connecting with industry experts and understanding the language and values of the target market.
And bonus: Intropy is looking for software engineers to join their team.
You can contact Franziska to know more via LinkedIn: www.linkedin.com/in/frankirsch
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Every Thursday, I publish “The American Market Alchemist Newsletter”, with practical advice to help foreign entrepreneurs & businesses rise up, stand out, and scale their impact in the US market.
👉 If that interests you, sign up at https://www.christinarebuffetcourses.fr/american-market-alchemist
🎥 Find the video version of this episode on my YouTube channel: https://www.youtube.com/c/BusinessEnglishwithChristina
🤝 You can connect with me on LinkedIn for (almost) daily posts on the topic: https://www.linkedin.com/in/christinarebuffetbroadus/
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