The TransAtlantic Entrepreneur
Welcome to the TransAtlantic Entrepreneur podcast (formerly know as American Market Alchemist): Helping European entrepreneurs become visible, valuable, and well-connected with American clients, so they can thrive in the American market.
In this podcast, we embark on a journey to break down the cultural, language, and mindset barriers holding you back from success with American clients. Our ultimate goal? Help you tap into the lucrative market of doing business with American clients.
Each episode of the TransAtlantic Entrepreneur podcast gives you actionable insights, firsthand success stories, and advice from experts in the U.S. market as well as entrepreneurs who have successfully navigated the path from Europe to America.
You'll get in-depth interviews with business leaders and seasoned entrepreneurs who share their wisdom, challenges, and the secrets behind their success in the American market.
We'll cover everything from cultural nuances to marketing strategies, customer psychology, and networking tactics that are essential for any European entrepreneur or small company seeking to establish a first foothold or expand their presence in America.
Whether you're a tech startup looking to disrupt the Silicon Valley scene, a fashion brand aiming to make a statement in New York's bustling streets, or a food and beverage company hoping to tantalize the taste buds of Americans, the TransAtlantic Entrepreneur podcast is your go-to resource.
Join us as we uncover the treasure trove of opportunities waiting for European businesses in the U.S.
Let's set sail NOW!
The TransAtlantic Entrepreneur
Interview with Sylvain Perret: "5 Very Expensive Mistakes I've Seen by French Entrepreneurs in the USA"
I'm excited to welcome a good friend and collaborator as my 1st guest ever on this podcast: Sylvain Perret from Objectif USA .
In this episode, Sylvain discusses the challenges faced by French entrepreneurs coming to the US and the 5 biggest mistakes they often make.
He's worked with more than 150 entrepreneurs and small businesses, so he's seen it all. In other words, if you are a French business and you're looking to set up in the USA, hire Americans, or simply do business with Americans, you need to listen to this episode so you avoid these costly mistakes.
Takeaways
- Adapt your product or service to the needs of the US market
- Maintain good communication within your business and with customers
- Understand the differences in business law between states
- Have a clear business plan and realistic expectations
- Be prepared to put in the time and effort required to succeed in the US Adapt your products or services to suit the US market and meet the needs of US customers.
- Communicate effectively and manage your business with care, considering both customers and employees.
- Read and understand contracts thoroughly, and seek legal advice to ensure compliance and protection.
- Budget appropriately and have enough financial resources to cover the costs of starting and running a business in the US.
- Consider the impact on the family and ensure everyone is fully committed to the project before making the move.
Quotes
- "The success is not getting the E2 visa, the success is still being in the United States after three years."
- "One of the biggest mistakes is that people do not adapt their offer, they do not adapt their product to the United States."
- "The law won't protect you. What will protect you is the contract."
- "It takes money to make money. You clearly need to have money to come to the United States."
Keywords
French entrepreneurs, US market, business challenges, mistakes, communication, business law, adaptation, entrepreneurship, business, US market, communication, contracts, costs, family, adaptation
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Get more American clients by becoming visible, valuable, and well-connected in the American market. Come to my next workshop to learn how:
https://www.transatlantia.com/registration-transatlantic-entrepreneur-workshop
🤝 Let's connect on LinkedIn for (almost) daily posts to help European entrepreneurs attract American clients: https://www.linkedin.com/in/christinarebuffetbroadus/
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