The American Market Alchemist
Welcome to the American Market Alchemist: Helping European entrepreneurs create gold in the American market, a podcast dedicated to bridging the Atlantic divide for European entrepreneurs and small businesses eager to expand their horizons and capture the lucrative American market.
In this podcast, we embark on a journey to decode the complexities, opportunities, and strategies essential for European enterprises aiming to thrive in the dynamic and diverse U.S. market landscape.
Each episode of American Market Alchemist is crafted to provide you with actionable insights, firsthand success stories, and advice from both experts in the U.S. market those who have successfully navigated the path from Europe to America.
You'll get in-depth interviews with business leaders, entrepreneurs, marketing gurus, and experts who share their wisdom, challenges, and the secrets behind their success in the American market.
We'll cover a variety of key topics, from cultural nuances to marketing strategies, customer psychology, and networking tactics that are essential for any European company seeking to establish a first foothold or expand their presence in America.
Whether you're a tech startup looking to disrupt the Silicon Valley scene, a fashion brand aiming to make a statement in New York's bustling streets, or a food and beverage company hoping to tantalize the taste buds of Americans, 'American Market Alchemist' is your go-to resource.
Join us as we uncover the goldmine of opportunities waiting for European businesses in the U.S.
Your adventure begins now!
The American Market Alchemist
Interview with Sylvain Perret: "5 Very Expensive Mistakes I've Seen by French Entrepreneurs in the USA"
I'm excited to welcome a good friend and collaborator as my 1st guest ever on this podcast: Sylvain Perret from Objectif USA .
In this episode, Sylvain discusses the challenges faced by French entrepreneurs coming to the US and the 5 biggest mistakes they often make.
He's worked with more than 150 entrepreneurs and small businesses, so he's seen it all. In other words, if you are a French business and you're looking to set up in the USA, hire Americans, or simply do business with Americans, you need to listen to this episode so you avoid these costly mistakes.
Takeaways
- Adapt your product or service to the needs of the US market
- Maintain good communication within your business and with customers
- Understand the differences in business law between states
- Have a clear business plan and realistic expectations
- Be prepared to put in the time and effort required to succeed in the US Adapt your products or services to suit the US market and meet the needs of US customers.
- Communicate effectively and manage your business with care, considering both customers and employees.
- Read and understand contracts thoroughly, and seek legal advice to ensure compliance and protection.
- Budget appropriately and have enough financial resources to cover the costs of starting and running a business in the US.
- Consider the impact on the family and ensure everyone is fully committed to the project before making the move.
Quotes
- "The success is not getting the E2 visa, the success is still being in the United States after three years."
- "One of the biggest mistakes is that people do not adapt their offer, they do not adapt their product to the United States."
- "The law won't protect you. What will protect you is the contract."
- "It takes money to make money. You clearly need to have money to come to the United States."
Keywords
French entrepreneurs, US market, business challenges, mistakes, communication, business law, adaptation, entrepreneurship, business, US market, communication, contracts, costs, family, adaptation
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