The American Market Alchemist
Welcome to the American Market Alchemist: Helping European entrepreneurs create gold in the American market, a podcast dedicated to bridging the Atlantic divide for European entrepreneurs and small businesses eager to expand their horizons and capture the lucrative American market.
In this podcast, we embark on a journey to decode the complexities, opportunities, and strategies essential for European enterprises aiming to thrive in the dynamic and diverse U.S. market landscape.
Each episode of American Market Alchemist is crafted to provide you with actionable insights, firsthand success stories, and advice from both experts in the U.S. market those who have successfully navigated the path from Europe to America.
You'll get in-depth interviews with business leaders, entrepreneurs, marketing gurus, and experts who share their wisdom, challenges, and the secrets behind their success in the American market.
We'll cover a variety of key topics, from cultural nuances to marketing strategies, customer psychology, and networking tactics that are essential for any European company seeking to establish a first foothold or expand their presence in America.
Whether you're a tech startup looking to disrupt the Silicon Valley scene, a fashion brand aiming to make a statement in New York's bustling streets, or a food and beverage company hoping to tantalize the taste buds of Americans, 'American Market Alchemist' is your go-to resource.
Join us as we uncover the goldmine of opportunities waiting for European businesses in the U.S.
Your adventure begins now!
The American Market Alchemist
AI-Powered prospection and the US market: Interview with Thibault Brioland, CEO of Humanlinker
Thibault Brioland, CEO and co-founder of Humanlinker, discusses personalized prospecting with AI and their journey in the US market.
They raised 4 million euros and invested in technology to enable sales performance through personalization, and are on track to do big things in the US market!
Check out Humanlinker at https://www.humanlinker.com/
Connect with Thibault at https://www.linkedin.com/in/tbrioland/
If you’re looking to go into the US market and raise funds for your startup, this interview will give you insights on:
- Reasons you might want to target the US
- How to be more visible in the US market
- What networks you can leverage in the US, to accelerate your growth
If you’re looking to get more American clients for your business, you’ll get insights on:
- How personalized prospecting with AI can get you more clients faster
- How AI helps you easily segment your audience, to convert clients better
- Why all of that builds higher trust & engagement with your target market
Keywords
personalized prospecting, AI, sales performance, US market, technology, door-to-door sales, product-led sales motion, influencers, US market, revenue generation, sales cycle, French entrepreneurs, networks, advice, mistakes, French networks, investors, product-led motion, marketing strategies, office opening, fundraising round, budget
Takeaways
- Humanlinker focuses on personalized prospecting with AI to enable sales performance.
- They targeted the US market due to its maturity in big data and AI.
- They used a product-led sales motion and worked with influencers to gain visibility in the US market.
- Challenges included market size, targeting the right customer profiles, high cost of acquisition, and identifying the right influencers. Investing in testing and learning is crucial to generate revenue in the US market.
- French entrepreneurs can benefit from the advice and networks of experienced French entrepreneurs already established in the US.
Interacting with people who have already made the journey can help avoid repeating mistakes.
- Opening an office in the US and closing a fundraising round are part of Human Linker's future plans for expansion.
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