The TransAtlantic Entrepreneur
Welcome to the TransAtlantic Entrepreneur podcast (formerly know as American Market Alchemist): Helping European entrepreneurs become visible, valuable, and well-connected with American clients, so they can thrive in the American market.
In this podcast, we embark on a journey to break down the cultural, language, and mindset barriers holding you back from success with American clients. Our ultimate goal? Help you tap into the lucrative market of doing business with American clients.
Each episode of the TransAtlantic Entrepreneur podcast gives you actionable insights, firsthand success stories, and advice from experts in the U.S. market as well as entrepreneurs who have successfully navigated the path from Europe to America.
You'll get in-depth interviews with business leaders and seasoned entrepreneurs who share their wisdom, challenges, and the secrets behind their success in the American market.
We'll cover everything from cultural nuances to marketing strategies, customer psychology, and networking tactics that are essential for any European entrepreneur or small company seeking to establish a first foothold or expand their presence in America.
Whether you're a tech startup looking to disrupt the Silicon Valley scene, a fashion brand aiming to make a statement in New York's bustling streets, or a food and beverage company hoping to tantalize the taste buds of Americans, the TransAtlantic Entrepreneur podcast is your go-to resource.
Join us as we uncover the treasure trove of opportunities waiting for European businesses in the U.S.
Let's set sail NOW!
The TransAtlantic Entrepreneur
What French Entrepreneurs Miss When Entering the U.S. Market: Interview with Stephanie Liot, Project Manager at La Maison de l’Occitanie in New York City
→ Want to get American clients? Go here: https://www.transatlantia.com/transatlantic-entrepreneur-webinar
→ Just looking for insights, trends, and tips for getting American clients? Go here:
https://christinarebuffetbroadus.substack.com/
—---------------
In this episode of the TransAtlantic Entrepreneur Podcast, I sit down with Stéphanie Liot, Project Manager at La Maison de l’Occitanie in New York City.
We talk about the common traps French and European entrepreneurs fall into when trying to crack the U.S. market, from underestimating cultural differences to believing that a translated pitch is enough.
Stephanie shares her personal story of moving to New York, what surprised her most, and what she's learned from working with dozens of French startups trying to grow in the U.S.
You’ll learn:
✅ Why Americans hire based on fit more than CV
✅ What New York networking is really like (and how to survive it)
✅ How to make your pitch resonate with U.S. clients and investors
✅ Why culture isn’t “soft”. It’s a competitive edge
Whether you're just thinking about the U.S. or already in-market, this episode will help you avoid expensive mistakes and adapt faster.
Mentioned in this episode:
– The Culture Map by Erin Meyer
– La Maison de l’Occitanie in NYC website
– La Maison de l’Occitanie in NYC LinkedIn page
– Follow Stéphanie on LinkedIn for more events and updates
🎧 Subscribe for more interviews, insights, and strategies to help you get clients, credibility, and cash in the U.S.
------
Chaque semaine, je partage des insights, outils et stratégies réservés aux entreprises francophones qui visent le marché U.S.
Pour les recevoir, rejoignez gratuitement le Cercle des TransAtlantic Entrepreneurs : https://transatlantia.com/transatlantic-entrepreneur-newsletter
#ExpansionUSA
#VendreAuxÉtatsUnis
#MarchéAméricain
#ProspectionUSA
#ABM
#ABMCulturel
#IntelligenceCulturelleUSA
.png)